It started with a simple question.
Why is it easier to discover another global brand than an incredible business twenty minutes from home?
The idea for The Local wasn't born in a boardroom.
It began during a conversation while travelling through the British countryside.
Every town we passed had independent producers, artisans and family businesses we'd never heard of.
Not because they weren't exceptional.
Simply because nobody had connected the dots.
The internet makes almost everything available.
Ironically, it's also made genuine discovery harder.
We realised people didn't need another marketplace.
They needed someone they could trust to do the searching for them.
That idea became The Local.
Today
We're building a new way to discover independent Britain.
One that celebrates makers.
Tells stories.
Supports communities.
And makes thoughtful buying easier.
Whether you're buying a gift, planning a weekend away or looking for something beautifully made, we want The Local to become the place you start.
Meet the founders
We believe Britain's best businesses are still waiting to be discovered.
We're here to help more people find them.
Discover more
Read about our mission
Meet the people behind the brands
