We don’t just find makers — we champion them.
At The Local, curation isn’t a process. It’s a promise.
A promise to celebrate the independent voices shaping Britain’s craft, culture, and community — and to share their stories with care.
We don’t look for products.
We look for passion.
For the makers who rise early, stay late, and pour meaning into every pour, stitch, and flavour.
These are the people who still believe that how something is made matters.
And we believe that deserves a platform.
We start with people, not products.
Every maker we feature begins with a conversation — not a contract.
We visit workshops, farms, kitchens, and studios. We listen to stories. We learn the why behind the work.
Because “local” isn’t just geography — it’s connection.
It’s a bond between maker and place, between craft and community.
When you open a box from The Local, you’re not just holding a product.
You’re holding someone’s story.
Quality. Integrity. Character.
We choose products that are made with purpose — in small batches, with sustainable materials, by people who take pride in doing things properly.
Every label, every flavour, every design carries the fingerprints of the person who made it.
We curate not for trends, but for timelessness — for things that last, that mean something, that bring a bit of good into the world.
We believe local is the future.
Supporting independent makers isn’t nostalgia.
It’s progress — a shift toward a slower, more thoughtful economy built on trust, transparency, and talent.
Every time you shop with The Local, you’re helping small businesses thrive, families grow, and communities stay vibrant.
Because when local wins, we all win.
Our Curators' Code
Meet the maker, know the story.
Choose craft over convenience.
Prioritise sustainability and integrity.
Champion the underdog.
Always give back to local.
