Apply to The Local
A home for Britain's most exciting independent makers.
We're building a new way for people to discover, explore and support exceptional independent British brands. If you make something brilliant, we'd love to hear from you.
A little more visibility for the people making something special.
We believe great independent brands deserve to be discovered. The Local brings together exceptional British makers in one thoughtfully curated destination, connecting their products and stories with people who value quality, craftsmanship and provenance.
Your own editorial profile
Be discovered
More than a directory
Part of something bigger
£49/ year, inc. VAT
One simple annual membership. No commission on sales, no hidden listing fees.
What's included:
✓ A dedicated, professionally curated brand profile
✓ Inclusion in our searchable maker directory
✓ Discovery through relevant categories and locations
✓ Links to your website and social channels
✓ Consideration for editorial and gifting opportunities
✓ Profile hosting and maintenance for 12 months
Applying is completely free.
We personally review every application to ensure each maker is the right fit for The Local. You'll only be invited to pay if your application is successful.
Ready to apply for your Brand Profile?
A discovery platform for exceptional independent British brands
Who we're looking for
The Local champions independent British brands that share our passion for craftsmanship, quality and provenance.
We’re typically looking for businesses that are:
✓ UK headquartered
✓ Independently owned
✓ Exceptional products
✓ Authentic story
✓ Transparent sourcing
We’re not looking for the biggest brands.
We’re looking for the brands people will remember.
We're building more than an online shop
We’re creating the UK’s discovery platform for exceptional independent British brands–helping more people discover the makers, founders and stories behind the products they buy.
If accepted, your brand will receive a dedicated profile on The Local, connecting customers with your business through rich storytelling, beautiful photography and carefully curated recommendations.
Whether someone discovers you through Google, ChatGPT, social media or our editorial content, our goal is simple:
Help great British brands get discovered.
Frequently asked questions
Absolutely. You only pay if your brand is accepted.
£49 per year, including VAT.
No. Every brand must meet our independent selection criteria before being invited to join.
We can't guarantee commercial results, but we're actively building a platform designed to connect independent makers with new audiences and opportunities.
Yes, membership automatically renews after 12 months. You can cancel at any time.
Yes, You can cancel at anytime
We're in the process of building our new platform (launching July 2026). You can see a test brand profile, place page and category:
Roundhill Roastery maker profile
Norfolk place page
Tea category page
Absolutely, we strive to keep your profile current.
We’ll happily update your profile as your business grows, launches new products or wins awards.
Your annual membership includes up to one profile refresh per membership year, if needed, using updated information and images you supply. More extensive rewrites or additional updates can be discussed separately. Corrections to factual errors are handled separately from your annual refresh.
The more authentic photography you can share, the better.
Ideally we’d love:
- Your logo
- Founder portraits
- Product photography
- Lifestyle photography
- Behind-the-scenes images
- Workshop or production photos
- Brand guidelines or press kit (if available)
If your files are too large to upload, simply share a Dropbox, Google Drive or WeTransfer link in the form.
We aim to review new submissions within 5–10 working days.
If we need anything else, we’ll be in touch.
There is no guarantee we will stock your products. However, creating your brand profile and building a relationship with us is the first step to us understanding more about you and your brand, and increases the likeliness we could stock your products in our shop or as part of our gift boxes.