Not every maker belongs on The Local.
And that's intentional.
The Local isn't an open marketplace.
Every business is carefully reviewed before it's featured.
Because our reputation depends on every recommendation we make.
We don't look for perfect.
We look for authentic.
There isn't a checklist that guarantees inclusion.
Instead, we look for businesses we'd be genuinely proud to recommend to friends and family.
Out Standards
Independent
Founder-led.Family-owned.Or proudly independent.
British
Designed. Made. Grown. Roasted. Distilled. Crafted. Or deeply rooted in Britain.
Exceptional
Products that stand out for quality rather than marketing.
Original
Something with its own point of view. Not another copy.
Story
People buy from people. We want to know who's behind the business.
Craft
Whether made by hand or in small batches, care should be obvious.
Integrity
Businesses doing things thoughtfully. Not perfectly. Thoughtfully.
What we're not
We're not Etsy
Anyone can sell there.
Not everyone belongs here.
We're not Not On The High Street.
We aren't trying to list thousands of brands.
We'd rather champion hundreds brilliantly.
We're not Amazon.
Infinite choice isn't our goal.
Trusted recommendations are.
Discover more
Read about our mission
Meet the people behind the brands
